Abstract—With the rapid progress of the society and the development of early childhood education and care reform, parents are becoming increasingly value children’s education. This paper aim at investigating the most preferred factors chosen by the parents when selecting kindergarten for their children. The research analyzed what motivated parents to take such decision by exploring the strength and weaknesses of these kindergartens by exploring elements and problems faced by parents when deciding to select any institution for their children. This research used a questionnaire survey in Da Dukou District, Chongqing City, China to determine the factors that affecting the parents’ choice, and based on the research result, the author has provided reasonable suggestions for parents.