Abstract—At all times and in all countries, those who can occupy a place in the world and have a certain say are countries with both soft and hard power. Cultural soft power has long been an essential metric for gauging global influence. The current situation demands that China effectively relay its stories and voice, highlighting the importance of strengthening the country’s international communication capacity. Since the beginning of “The Belt and Road” development strategy in 2013, the number of foreign students from countries along the Belt and Road has steadily expanded, which is full of challenges for colleges and universities that shoulder the responsibility of international student training. In this reality, some scholars have proposed that China’s higher education should not be “globalized”, but should form its own Chinese characteristics, which coincides with our goal of “telling the Chinese story well” and allowing Chinese culture to go global. This task has become a guiding principle for shaping ideological and political curricula in universities. Using the latest research in language teaching and an emphasis on enhancing cultural confidence, this paper establishes a basic model framework for introducing Chinese culture in physical education as part of the ongoing optimization of university curricula. 
 

Keywords—Chinese media instruction, ideological and political curricula, soft power

Cite: Jiangli Qu, "Cultural Empowerment and Exploration of Chinese Media Instruction: Telling Chinese Sports Stories in English with the Context of “The Belt and Road”," International Journal of Learning and Teaching, Vol. 10, No. 1, pp. 96-101, 2024.

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