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Investigating the Power of Social Media in Stimulating Push and Pull Factors, Encouraging Students’ Intents to Study Abroad

Eiman Medhat Negm
Arab Academy for Science, Technology and Maritime Transport, Egypt, Alexandria

Abstract—This study investigates the power of social media in stimulating various push and pull factors that encourage students to develop intentions to study abroad. The study is a mixed research. 15 semi-structured interviews were steered and 400 administrated questionnaires were evaluated to test the hypotheses. Results indicated that social media triggers the promotion of the push and pull factors. The significant motivational push and pull factors in Egypt are: quality of home education, prestige, migration opportunity, international experience, career prospect, education cost, experiencing foreign culture, and institution reputation
 
Index Terms—education tourism, pull factors, push factors, social media, study destination

Cite: Eiman Medhat Negm, "Investigating the Power of Social Media in Stimulating Push and Pull Factors, Encouraging Students’ Intents to Study Abroad," International Journal of Learning and Teaching, Vol. 4, No. 3, pp. 216-223, September 2018. doi: 10.18178/ijlt.4.3.216-223

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