Abstract—The era of intellectual media has a profound impact on the thought and behavior of college students, and brings new challenges to the Ideological and Political Education (IPE) in colleges and universities. This paper analyzes the characteristics of The Times, analyzes the construction of student group portrait from the multi-disciplinary theory and technical level, clarifies the dimension of portrait, and adopts the characteristic analysis method. Demonstrate the precise ideological and political feasibility based on the portrait, covering policy orientation, technical support, and practical cases. Thus, innovative strategies are put forward: accurately positioning the target content, innovating teaching methods, and constructing a collaborative education mechanism. The study found that precise thinking and politics can improve the effectiveness of education, but faced with technical and implementation difficulties. In the future, it is necessary to optimize the portrait technology, improve the education system, and deepen the coordination mechanism to promote the innovative development of IPE.

 

Keywords—intelligent media era, student group portrait, accurate thinking and politics, innovation path