Abstract—This study was based on research and development design. The main purposes of this study were to (1) develop an e-marketing training course for the community product entrepreneurs in Nakorn-Nayok province, Thailand (2) study the results of the e-marketing training course on the online store management competency of the community product entrepreneurs. The context, problems, and needs of the community product entrepreneurs in Nakorn-Nayok province, Thailand were collected and used as a guideline for developing the training course. The developed training course was verified by three experts and trial. The one group pretest-posttest design was used for investigating the effectiveness of the developed e-marketing training course on the online store management competency. The participants were 12 community product entrepreneurs who have been registered in the Community Development Office, Nakorn-Nayok Province, Thailand. After the training, the online store management competency of all trainees was higher than 70% and the trained entrepreneurs’ online stores were registered on the website of the Electronic Commerce Bureau, Ministry of Commerce, Thailand.
 

Index Terms—e-marketing, training, community product entrepreneur, online store management competency

Cite: Panuwat Butriang, "The Development of an E-Marketing Training Course for the Community Product Entrepreneurs in Nakorn-Nayok Province, Thailand," International Journal of Learning and Teaching, Vol. 4, No. 4, pp. 330-334, December 2018. doi: 10.18178/ijlt.4.4.330-334