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The Development of an E-Marketing Training Course for the Community Product Entrepreneurs in Nakorn-Nayok Province, Thailand

Panuwat Butriang
Innovative Learning Center, Srinakharinwirot University, Bangkok, Thailand
Abstract—This study was based on research and development design. The main purposes of this study were to (1) develop an e-marketing training course for the community product entrepreneurs in Nakorn-Nayok province, Thailand (2) study the results of the e-marketing training course on the online store management competency of the community product entrepreneurs. The context, problems, and needs of the community product entrepreneurs in Nakorn-Nayok province, Thailand were collected and used as a guideline for developing the training course. The developed training course was verified by three experts and trial. The one group pretest-posttest design was used for investigating the effectiveness of the developed e-marketing training course on the online store management competency. The participants were 12 community product entrepreneurs who have been registered in the Community Development Office, Nakorn-Nayok Province, Thailand. After the training, the online store management competency of all trainees was higher than 70% and the trained entrepreneurs’ online stores were registered on the website of the Electronic Commerce Bureau, Ministry of Commerce, Thailand.
 
Index Terms—e-marketing, training, community product entrepreneur, online store management competency

Cite: Panuwat Butriang, "The Development of an E-Marketing Training Course for the Community Product Entrepreneurs in Nakorn-Nayok Province, Thailand," International Journal of Learning and Teaching, Vol. 4, No. 4, pp. 330-334, December 2018. doi: 10.18178/ijlt.4.4.330-334
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