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A Critical Analysis of the Impact of CRM on Higher Education in Mauritius

Randhir Roopchund Lecturer
Aberystwyth University (Mauritius Branch Campus), Quartier Militaire, Mauritius

Abstract—This research paper seeks to understand the impact of CRM on Higher Education in Mauritius. Mauritius has the ambition of becoming an educational hub and the need for improving relationships with students has become quintessential. The methodology of the research is based on a critical review of existing literature and also based on a survey carried out with students in Public Universities in Mauritius. The results are conclusive that CRM has an impact on loyalty.

Index Terms—customer relationship management, higher education and mauritius

Cite: Randhir Roopchund Lecturer, "A Critical Analysis of the Impact of CRM on Higher Education in Mauritius," International Journal of Learning and Teaching, Vol. 3, No. 4, pp. 300-304, December 2017. doi: 10.18178/ijlt.3.4.300-304

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