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The Impact of Learning Sales and Marketing Module Toward Modular Student’s Knowledge and Skill in Sungai Petani Community College

Muhd Aminuddin Azizan, Mohd Ariff Fahmi Md Noor, and Reezlin Abd Rahman
Sungai Petani Community College, Malaysia
Abstract—This study examines the impact of learning sales and marketing module on Modular Student’s skill and knowledge in Sungai Petani Community College. Using qualitative approach through interview, some useful insights were obtained. The introduction of sales and marketing module constitutes to a promising outcomes. The module is gradually empowering students’ knowledge and skills after three months part taking the module which enables them to implement the right technique of handling customer service, customer complaint, room and catering sales activities as well as implementing marketing communication. This positive indication although at an early stage has given implications for students, lecturers, parents, hospitality industry in general.  

Index Terms—impact, sales and marketing module, community college modular system, competency

Cite: Muhd Aminuddin Azizan, Mohd Ariff Fahmi Md Noor, and Reezlin Abd Rahman, "The Impact of Learning Sales and Marketing Module Toward Modular Student’s Knowledge and Skill in Sungai Petani Community College," International Journal of Learning and Teaching, Vol. 1, No. 1, pp. 28-32, June, 2015. doi: 10.18178/ijlt.1.1.28-32
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